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  • Ella Jackson

Are you in e-commerce? Here's what bespoke software can do for you

In a world where anyone can create a business online, it’s important that you find a way to stay ahead of the curb; especially, if you’re in the e-commerce industry.


Bespoke software is often an avenue that gets overlooked, but that’s just more reason for you to pursue it. Here’s how you can use bespoke software as your secret weapon.





It’s crafted to you


Bespoke software is exactly that: bespoke.


Creating a website or shop system that is designed for your ideal client gives you the liberation to introduce a unique experience for your buyer.



Personalised shoppers


No one knows your target audience quite like you. With bespoke software there are options you can use that allow you to find the optimised way to draw those ideal customers in.


Analytics


Following on from a personalised target audience, with bespoke software you can create it so that you’re also delivered personalised analytics that give you a unique look into the mind of your customer.


Whether it’s how much time they spend on particular website pages or which options they click on over others, bespoke software can supply you with as much or as little information as you want.


Competition


Part of the fun of the e-commerce game is to one-up your competitors. At the end of the day, you’re doing what you’re doing because you do it the best.


However, what if there was a way to monitor what your competitors were up to automatically?


Of course, there are some limitations to this, however, if you speak to your developer there are always ways that you can study when a competitor has a new launch or a sale on.


Safety


Online shopping – regardless of what it is for, it always carries a certain amount of risk with it.


By investing in bespoke software and sitting with your developer to discuss safety options, you’re taking your customers experience and safety into your own hands. For example, with bespoke software, you can lower the risk of a security breach which may save your customers from losing passwords and bank card information. If a security breach were to happen, this can prove detrimental to a company’s reputation and can easily lose you clients, regardless of how well-received your products are.


Feedback


A feedback system that is curated with your team in mind will give you an exclusive insight into the minds of how your customers think.


By working with a developer, you can ensure you get information that you wouldn’t have otherwise had access to.


As you can see, bespoke software is the investment that keeps you in front of the competition. Although the upfront fee is larger than off-the-shelf software, over time, bespoke always ends up paying for itself.

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